10 Great Ways to Deal with Selfish People LifeHackSelf-absorbed people with a cold-hearted nature do not appreciate the feelings or needs of others. Their focus lies on their own desires above all else, exhibiting a complete lack of compassion. These individuals do not understand the importance of selflessness and selfless acts towards their fellow beings. Their only concern remains on fulfilling personal needs, never realizing the hurt they inflict to others. Fundamentally, selfish people are perpetuate a society devoid of sympathy and kindness.